What is the end game for small and micro businesses’ AI adoption? Time to act! Part 3
Time to commit and act! In Part 2 of this series we highlighted that Google appears to be leading the way towards a comprehernsive solution for Small and Micro Businesses to adopt AI. Standing at that launch pad, many small business owners face what technologists call the “Wait Equation” – a calculation that weighs the […]
Stoked but Stranded: Mastering the Wait Equation in the Chaotic Lineup of AI
What is the end game for small and micro businesses’ AI adoption? Part 2A This is part of a series of articles that is contemplating alternative AI platforms and the best time for small and micro businesses to commit. By Morphilus & Local Longboarder Assistant If you run a small or micro business today, the […]
What is the end game for small and micro businesses’ AI adoption? Part 2
This is part two of a series where Morphilus is looking for the tipping point where there is a clear path forward for Small and Micro businesses to go all-in on a specific well-manicured platform with a simple user experience.
Part 1 detailed the various players on the LLM chatbot space.
This part explores the level of completeness of the offerings of existing chatbots across a series of capabilities that small and microbusinesses have most interest. This was compiled November 2025 but draws on data within 2025, so is subject to change as new models and capabilities are released.
The Hidden Crisis: Why Your Small Business Is Invisible to AI Chatbots (And How to Fix It)
A case study in discovering and solving the newest challenge in digital marketing The Accidental Discovery I was helping a wedding celebrant client with their digital marketing strategy. Seven years in business, 250+ happy clients, strong Instagram presence, paying for premium directory listings. By all traditional metrics, they were doing well with 50 bookings a […]
TLDR: The 2025 State of AI Report:
The Shift from Model IQ to Infrastructure Powerhouses The 2025 State of AI Report: The 2025 State of AI Report, comprising a whopping 313 slides and spearheaded by Nathan Benich from Air Street Capital, rearranges the way we think about AI progress. Instead of the traditional focus on raw model intelligence, the report highlights an […]
The Reality Check: Why AI Adoption Will Be Slower Than Silicon Valley Thinks
Remember when ChatGPT launched in late 2022? The tech world celebrated what felt like the arrival of everyone’s personal genius assistant. Free access to groundbreaking AI capabilities sparked dreams of immediate transformation across every industry. Fast forward three years to late 2025, and we’re witnessing a very different reality unfold—one that should concern microbusinesses and […]
AI Guide for Microbusinesses: Will This AI Tool Actually Help My Business?
Morphilus’ simplified guide for microbusiness owners considering AI tools, drawing on CSIRO research (1) The Reality Check You’ve heard about AI everywhere. ChatGPT, automated customer service, fancy analytics tools. Everyone’s saying you need AI or you’ll get left behind. But here’s the truth: 80% of AI projects fail. Even big companies with massive budgets and […]